Luxurious Jewelry Retailer Birks Group Unveils Two Main Retailer Renovations in Calgary



The newly renovated flagship retailer situated within the CORE Purchasing Centre welcomed shoppers in July. Birks Group’s Brinkhaus Jewellers boutique was revealed in early September.

“At Birks Group, we’re repeatedly searching for methods to reinforce our retailer expertise and repair choices,” says Jean-Christophe Bédos, President and CEO, Birks Group. “By renovating our Maison Birks CORE Purchasing Centre retailer and our Brinkhaus retailer, we’re considerably elevating the procuring expertise for our Calgary clientele.”

The whole renovation of the 5,465 sq. foot Maison Birks flagship retailer on the CORE Purchasing Centre was designed by Aedifica and incorporates components impressed by the Montreal and Toronto Maison Birks flagship shops.

The CORE Purchasing Centre retailer is the primary to unveil a Bijoux Birks 1,500 sq. foot shop-in-shop. The boutique highlights Birks Group’s personal in depth Bijoux Birks bridal and advantageous jewelry collections.

The addition of an expansive bridal bar transforms the way in which {couples} store for engagement rings and marriage ceremony bands. This interactive house permits for household and buddies to hitch the couple on their journey to discovering their dream rings.

The ‘Labo’ is a pop-up part on the entrance of the shop which gives passersby a glimpse of Maison Birks’ newest collections.

The CORE location additionally homes an assortment of the worldwide timepiece and advantageous jewelry manufacturers together with Rolex, Breitling, Longines, Marco Bicego, Montblanc, Roberto Coin, TAG, Tudor, and Wolf. The renovations unveil a brand new design idea for the Rolex shop-in-shop at 1,210 sq. ft.

Brinkhaus Jewellers, the 70-year-old Birks Group-owned banner, has simply accomplished a complete transformation of its retailer situated at 823 6 Ave SW.  Led by Optima Design, the three-story historic constructing now options floating showcases, wealthy, textured wooden partitions, and gold accents. The shop options expanded advantageous jewelry and the Patek Philippe space. Patek Philippe and IWC are additionally introducing new design ideas.