The Montréal Wholesaler Bringing New Gold and a Smarter Retail Model to the Trade Floor
When Time & Shine Toronto opens at the Crowne Plaza on April 26 and 27, 2026, there will be no shortage of suppliers competing for floor space on your schedule. Mabensa Jewellers is one you will want to plan for first.
The Montréal-based wholesaler is arriving with a new gold collection and a set of retailer programs that reflect something most wholesale booths cannot offer: a clear point of view on how to help your store sell more, not just stock more.
Forty Years, One Focus
Mabensa Inc. has been working with Canadian jewellers from its base at 1255 Boulevard Robert-Bourassa in Montréal for over four decades. That kind of staying power in the wholesale trade is not sentimental — it is commercial. Retailers keep coming back because the relationship actually works.
What has separated Mabensa from the standard wholesale model is the way it thinks about product selection. Every piece in the new collection has been chosen not because it looks attractive in a catalogue, but because it can anchor a display, carry a layering story, photograph for social content, and still look relevant six months down the road. As company founder Mr. Bendayan puts it: the goal is to deliver high-quality, on-trend designs at competitive prices so that every retail partner has a strong, profitable business — not just a fuller case.
A New Gold Collection Built to Move
The 2026 gold collection at Time & Shine reflects where Canadian consumers are right now: they want flexibility, perceived value, and pieces that feel personal. The lineup spans 10K yellow, rose, and white gold, with stackable and layering designs finished in cubic zirconia that are already generating attention ahead of the show. These are not trend experiments. They are commercial drivers with broad customer appeal and the kind of sparkle that makes a showcase sell itself.
The pricing structure does what most gold suppliers skip: it gives your sales team a clear ladder. Entry-level pieces capture gifting and impulse traffic. Core items earn repeat visits. Elevated pieces make the showcase feel aspirational without pricing out the floor. The result is a collection that supports trade-ups naturally, without pressure or discounting.
The Program Behind the Product
What sets Mabensa apart on a trade floor full of gold options is not just what is in the case — it is what comes with it. Retailers who work with Mabensa get personalised inventory guidance that goes beyond a bestseller list, helping them stock what actually fits their customer base and avoid the costly mistake of buying what looks good at a show and moves slowly back home.
Add to that exclusive trend reports, early collection previews, and a retail consultation posture that treats your showcase as a business problem worth solving — and you have a wholesale partner, not just a supplier.
The Booth Worth Your Time
Time & Shine Toronto is Canada’s trade-only jewellery marketplace, presented by Canadian Jeweller Magazine, and it is where real purchasing decisions get made. Mabensa has been part of that floor for years, and the conversations that happen at their booth are not just about new product. They are about building a showcase strategy that works season after season.
If you are attending Time & Shine Toronto this April, mark Mabensa on your floor plan before you walk in. The new gold collection is worth seeing. The programs behind it are worth the conversation.
Canadian Jeweller Magazine is the proud presenter of Time & Shine, Canada’s largest jewellery trade show, and the trusted voice of the Canadian jewellery industry since 1878. Subscribe for show coverage, supplier news, and retail strategy delivered directly to you.
