A versatile timepiece blending elegance, sportiness, and precision for modern lifestyles
Mühle-Glashütte has unveiled the latest addition to its celebrated 29er line: the 29er Casual in Coastal Blue. Officially released after 2 p.m. on August 28, 2025, the model captures the balance between weekday professionalism and weekend leisure—an ethos deeply rooted in Mühle’s Glashütte watchmaking tradition.
Designed for Transition: From Office to Escape
With its interchangeable leather straps, the 29er Casual seamlessly adapts to shifting lifestyles. An elegant suede leather strap offers sophistication for business settings, while a sporty smooth leather strap brings durability and style for weekend adventures. Combined with a 10-bar water resistance rating, this versatility makes the watch as fitting on a mountain trail as it is in the boardroom.
The coastal blue dial sets the tone with a clean, sunburst finish and gradient effect that darkens toward the edge—creating sharp contrast for excellent legibility. Paired with applied indices and Super-LumiNova-coated markers, the timepiece upholds Mühle’s commitment to clarity, no matter the environment.
Engineering at Its Core
At just 9.75 mm thick with a 42.4 mm diameter case, the 29er Casual embodies refinement in proportion and finish. Mühle’s designers have preserved the distinctive brushed and polished case profile that has defined the 29er family since 2006. The interplay of light across bevels, polished edges, and brushed surfaces elevates the case into a statement of craftsmanship.
Powering the watch is Mühle’s modified version of the SW 300-1 automatic movement. At a mere 3.6 mm high, it allows for the slim profile while delivering uncompromising reliability. Each movement undergoes complete disassembly and reassembly at the Glashütte manufactory, where Mühle adds its proprietary woodpecker neck regulation, a custom rotor, and distinctive finishing. Adjusted in six positions, the calibre runs at an in-house standard of 0 to +8 seconds per day, ensuring that precision remains a hallmark of ownership.
Weekend Ready, Collector Approved
Mühle-Glashütte frames the 29er Casual in Coastal Blue as more than a watch—it is a lifestyle companion. Its dual-strap concept and water resistance encourage exploration, while its finishing and mechanical precision appeal to discerning collectors.
For jewellers and watch retailers across Canada, the 29er Casual presents a strong opportunity: it captures the growing demand for luxury watches that bridge active lifestyles with timeless elegance. Positioned competitively in the premium mechanical segment, it embodies German precision watchmaking at a time when Canadian consumers are increasingly seeking authentic, heritage-driven brands.
Technical Specifications: 29er Casual in Coastal Blue
- Movement: SW 300-1 automatic, Mühle version with woodpecker neck regulation, Mühle rotor, stop-second, fast date correction, 56-hour power reserve
- Case: Stainless steel, brushed and polished, anti-glare sapphire crystal, exhibition case back, screw-in crown, Ø 42.4 mm, H 9.75 mm, L 49.1 mm
- Water Resistance: 10 bar (100 m)
- Dial: Coastal blue with sunburst finish, applied indices, Super-LumiNova hands and markers
- Straps: Suede and smooth leather with quick-release spring bars, stainless steel buckle
