The internationally celebrated jewellery brand Nomination Italy has entered into an exclusive partnership with Montréal-based Nouvo Luxury Group, a leading distributor of luxury goods in North America. This strategic collaboration will see Nouvo Luxury Group spearhead Nomination’s growth across Canada, presenting a significant opportunity for jewellery store owners seeking to add an internationally revered, customizable product line to their offerings.
Nomination Italy: A Proven Brand with Global Appeal
Since its inception in Florence, Italy in the 1980s, Nomination Italy has redefined the jewellery market by introducing the world’s first Composable® bracelet—a modular accessory that allows customers to build a personalized bracelet by adding interchangeable links. Over the decades, the brand has established itself as a leader in steel and gold jewellery, with its products now sold in over 40 countries worldwide.
Alessandro Gensini, Marketing Director and Co-owner of Nomination Italy, highlights the significance of the Canadian launch:
“We are pleased to be back in such an important country like Canada, where the Italian style and design are part of the heritage and common culture. With Nouvo Luxury Group, we are ready to kick off a new era for our brand in such an inspiring country.”
Nomination’s product portfolio includes more than 2,000 links crafted from premium materials, such as 18K gold, sterling silver, colorful enamel, and cubic zirconia. This breadth of choice allows retailers to cater to a wide demographic, from style-conscious teens to sophisticated adult consumers, offering them the ability to “wear their stories” on their wrists.
Why Jewellery Store Owners Should Care
1. Expanding Demand for Personalization in Jewellery
Personalization is a growing trend in the jewellery industry, particularly among younger consumers. The appeal of the Composable® bracelet lies in its ability to be endlessly customized—whether for a special occasion, a personal milestone, or simply to reflect an individual’s style.
Alyssa Mancaniello, Vice-President and Partner of Nouvo Luxury Group, shares her perspective:
“Having been gifted my first Italian charm bracelet many years ago and loving the concept of wearing my story on my wrist, and now seeing the popularity in girls between the ages of 16-25 building their very own, is very nostalgic to me. This new partnership and brand launch is incredibly exciting.”
Retailers can tap into this demand by offering a product line that encourages repeat purchases as customers expand and customize their bracelets over time. This model not only drives initial sales but also promotes long-term customer engagement and loyalty.
2. Partnering with an Established Distributor
Nouvo Luxury Group brings over 20 years of jewellery distribution experience and a proven track record of launching world-renowned brands in North America. Founded in 2006, the company has built a reputation for fostering brand growth through a well-established distribution network and strong retailer partnerships.
Steve Turac, President and Founder of Nouvo Luxury Group, explains their strategy:
“We are ecstatic to have partnered with Nomination Italy, the leader and pioneer of the original Italian charm bracelet. Especially when we see so many young consumers seeking out the brand. Starting immediately, we will implement our growth strategy, which includes partnering with key retailers, initiating our marketing blueprint, and plan of action to truly cement the brand in the Canadian market.”
For jewellery store owners, working with Nouvo Luxury Group means gaining access to a meticulously crafted marketing and distribution framework designed to drive sales and enhance brand visibility.
3. Competitive Advantage: Italian Craftsmanship Meets Innovation
Nomination Italy stands out not only for its innovative product design but also for its dedication to Italian craftsmanship and quality. With meticulous attention to detail and a focus on using premium materials, Nomination offers a product that blends luxury with accessibility—a key factor for jewellery store owners looking to differentiate their product offerings.
Sales Potential in a Growing Market
The Canadian jewellery market has shown steady growth, driven by increasing consumer demand for high-quality, personalized pieces. Nomination Italy’s entry into this market, backed by the expertise of Nouvo Luxury Group, positions it as an ideal partner for jewellery retailers seeking to expand their product lines and attract a broader clientele.
Additionally, the Composable® bracelet’s modular nature offers retailers a unique revenue stream. As customers continue to build their bracelets, they return to purchase new links, ensuring consistent foot traffic and recurring sales.
Next Steps for Jewellery Retailers
For jewellery store owners looking to capitalize on this partnership, now is the perfect time to get involved. Nouvo Luxury Group is actively seeking partnerships with key retailers across Canada who are interested in stocking Nomination Italy’s products and becoming part of this exciting new chapter.
By partnering with Nouvo Luxury Group, retailers will gain access to:
- Comprehensive product training
- Marketing support and materials
- An established distribution network
- Ongoing sales support to maximize growth opportunities
Conclusion: A Partnership with Strong Potential
The partnership between Nomination Italy and Nouvo Luxury Group offers jewellery store owners in Canada a unique opportunity to bring a globally successful brand into their stores. With growing consumer interest in personalized jewellery and the backing of an experienced distributor, this collaboration is poised for success.
Whether you are a small boutique or a larger jewellery chain, aligning with a brand like Nomination Italy can help you stay ahead of industry trends and enhance your product offering.
