Olivier Bron Ascends as CEO of Bloomingdale’s: A New Chapter Begins


Bron Succeeds Tony Spring, Stepping into a Legacy of Luxury and Style

Introduction: Macy’s, Inc. unveils a significant announcement: Olivier Bron is appointed as the Chief Executive Officer of Bloomingdale’s. With a start date slated for early November, Bron is set to bring his extensive international retail experience to the iconic brand.

A Legacy Continued: Bron will directly report to Tony Spring, who recently ascended as President and CEO-Elect of Macy’s, Inc. after a commendable 36-year career at Bloomingdale’s. As the cornerstone of Macy’s luxury growth, Bloomingdale’s continues to be a premier destination for curated fashion and style.

Vision and Strategy: As the newly appointed CEO, Bron will spearhead the overall strategy, enhancing Bloomingdale’s unique offerings of exclusive designers, advanced contemporary fashion, and private brands. His leadership aims to fortify Bloomingdale’s position in the luxury market, building on its rich legacy and unique market position.

A Word from Predecessor: Tony Spring expresses his gratitude towards the Bloomingdale’s team, acknowledging their dedication and hard work. He is confident that in Bron, they have an authentic leader who not only understands but also appreciates the unique culture and market position of Bloomingdale’s.

Meet Olivier Bron: With over two decades of leadership in retail, Bron has a track record of devising strategies for sustainable growth. His previous roles include CEO positions at Central Group’s department stores in Thailand and strategic roles at Galeries Lafayette in Paris. His expertise and deep understanding of the luxury market are anticipated to drive growth and strengthen the Bloomingdale’s brand.

Closing Statement: “I am honored to lead Bloomingdale’s, a brand synonymous with premium products and unique style, into its next chapter,” states Bron. As he prepares to relocate to New York with his family, the industry watches with anticipation as a new era for Bloomingdale’s unfolds under his leadership.