Online Expansion Transforms Maison Birks into Canada’s Top Ecommerce Destination for Luxury Jewellery and Timepieces

Maison Birks, Canada's premier fine jewellery and timepiece house, has announced a significant expansion of its online offerings just in time for the Holiday season.



“We are proud to say that is Canada’s leading luxury jewellery and timepiece destination,” says Jean-Christophe Bédos, President and CEO of Birks Group Inc. collections now include jewellery brands Chaumet and Messika, which are exclusive to Maison Birks in Canada.  In addition to Birks fine jewellery, the website features Dinh VanMarco BicegoRoberto Coin and Yoko London. The expanded timepiece collections include Baume & Mercier, CartierFrédérique ConstantLonginesMontblancTag Heuer and Wolf 1834. is Cartier’s only official ecommerce partner in Canada. “Our goal is to give our clients an extensive offering and to build on the prestige of our brand partners,” says Mr. Bédos. “With these additions, now offers the largest online selection of luxury jewellery and timepieces in Canada.”

Currently there are 2,400 pieces available for purchase online, ranging in price from under $150 to $58,000. 

An additional catalogue of over 500 items, including a selection from Van Cleef & ArpelsVhernier and Rolex, is available to browse online and purchase via in-store appointment. “This is a valuable resource for clients who wish to browse the collections beforehand and then discover the pieces in store with a Maison Birks expert,” says Mr. Bédos. “We also plan to continue adding new jewellery and timepiece collections in 2020.”

Online financing is offered on with the Birks Flexiti credit card. The website also accepts Union Pay.

“We offer an omni-channel luxury experience no matter how our client wishes to shop,” says Bédos. “Whether they are physically coming into our stores, or shopping from the comfort of their own homes, we want both experiences to be equally special and seamless.”