Pandora Hires New Head of Global E-commerce Unit

Pandora Hires New Head of Global E-commerce Unit

Karl Walsh to head up new Pandora division

Pandora has hired Karl Walsh of Accenture to head its new global e-commerce division, the Danish jewellery maker has announced.

Walsh, 38, has previously been employed at at McKinsey & Co, Archetypes, Brandtone and Boston Consulting Group.

The new division stated “should make it possible to strengthen cooperation with Pandora’s 100 markets and ensure rapid progress in the e-commerce field”.

Pandora has also reported that Minna Philipson, its senior vice president for global marketing since 2016, has decided to leave the company.

Pandora’s online sales as a percentage of overall sales are not as high as some of their competitors–they lag behind those of their peers. Shares are down more than 26 percent from the past year,  impacted by lower sales in the United States, its largest market.

The firm, best known as a retailer of charm bracelets missed its own 2017 earnings forecast, disappointing investors.