Pyrrha, has announced an exclusive partnership with Universal Pictures for the highly anticipated film, Wicked. Starring Ariana Grande and Cynthia Erivo, the film explores themes of duality, sisterhood, and connection—perfectly aligned with Pyrrha’s ethos. This collaboration has resulted in the Pyrrha x Wicked collection, a series of sustainably crafted jewellery pieces designed in the company’s certified zero-carbon studio in Vancouver.
This innovative partnership showcases Pyrrha’s dedication to blending meaningful storytelling with environmental responsibility. Each piece in the collection is made from 100% recycled precious metals, highlighting Pyrrha’s commitment to sustainable craftsmanship. Drawing inspiration from the complex and beloved characters of Elphaba and Glinda, the collection celebrates empowerment, friendship, and individuality.
Designs That Captivate and Inspire
Designers Danielle and Wade Papin, co-founders of Pyrrha, have thoughtfully crafted pieces that resonate with both fans of the film and jewellery enthusiasts. “Working on this collaboration has been an amazing experience,” shares Danielle. “The themes of Wicked align seamlessly with our brand values, and we’re thrilled to create talismans that symbolise connection and empowerment.”
The Pyrrha x Wicked collection features an array of exquisite designs, each infused with meaning. Highlights include:
- Talismans with Meaning Cards: Paying homage to Glinda and Elphaba, these pieces are available in vibrant pink, green, or sophisticated oxidised tones.
- Versatile Chains and Pearls: Jewellery available in sterling silver or 14-karat gold can be styled with classic chains or elegant pearls.
- Statement Pieces: Bold cigar band rings and statement stud earrings reflect the iconic hues of the beloved characters.
- Charming Additions: Charms shaped like a hat, a crown, and a distinctive “W” add a touch of whimsy. A standout piece is the “W” necklace, adorned with pink or green tourmaline, embodying the film’s magical duality.
Why This Collaboration Matters
This partnership is more than just a creative venture—it’s a celebration of shared values. The collection bridges the gap between cinematic art and wearable storytelling, offering fans a tangible connection to Wicked’s world. It also reinforces Pyrrha’s position as a leader in the movement toward sustainable and meaningful jewellery.
A Jewel in Vancouver’s Crown
Crafted entirely in Pyrrha’s zero-carbon Vancouver studio, the collection highlights the brand’s environmental initiatives. Using 100% recycled precious metals reflects Pyrrha’s mission to minimise its ecological footprint while maintaining the highest standards of quality and artistry. This makes the Pyrrha x Wicked collection not only beautiful but also a conscious choice for jewellery lovers.
Availability
Fans and collectors eager to own a piece of this enchanting collaboration can explore the Pyrrha x Wicked collection through Pyrrha’s official website and select retail partners. With its unique blend of cinematic inspiration and sustainable craftsmanship, the collection is set to charm audiences and elevate Pyrrha’s reputation in the global jewellery market.
