Rembrandt Charms has announced the appointment of Ella Blum as Director of Creative and Brand Strategy, effective January 5, 2026.
In the newly created role, Blum will lead the company’s creative vision and brand strategy across consumer, retail, and digital touchpoints. Her mandate includes overseeing brand identity, visual storytelling, campaign development, content creation, and retailer-facing marketing initiatives, while collaborating closely with sales, e-commerce, product development, and ownership.
Founded in 1970, Rembrandt Charms is a family-owned company with manufacturing operations in Buffalo, New York, and Toronto, Canada. The company says the new leadership position reflects a commitment to modernizing the brand while continuing to build on its heritage of craftsmanship, sentimentality, and collectability.
“Ella brings a rare combination of strategic thinking, creative leadership, and operational discipline,” said Eric Lux, President of Rembrandt Charms. “She understands how to build emotionally resonant brands while maintaining the rigour required to support retailers and scale responsibly. As we look ahead to the next chapter of Rembrandt Charms, her leadership will be instrumental in strengthening how our story is told, both to collectors and to our retail partners.”
Blum brings more than a decade of experience in integrated brand and e-commerce marketing across both B2B and B2C environments. Most recently, she held senior marketing roles at New Era Cap Co., leading e-commerce content, digital storytelling, influencer strategy, and go-to-market initiatives. She has also worked with The RealReal and Gelia Wells + Mohr in roles spanning campaign planning, digital marketing, and cross-functional brand execution.
“I’m honoured to join Rembrandt Charms at such an exciting moment,” said Blum. “The brand has an incredible foundation, a deeply loyal customer base, and a unique emotional connection with collectors. I’m excited to help evolve the brand creatively, strengthen storytelling across channels, and support retailers with thoughtful, impactful marketing.”
In her new role, Blum will focus on:
- Elevating brand identity and visual direction
- Strengthening emotional storytelling and collectability
- Expanding content and campaign execution across digital and retail channels
- Enhancing retailer marketing support and merchandising tools
- Building scalable creative systems to support long-term growth
Rembrandt Charms said it looks forward to the impact of the appointment as it continues investing in brand leadership, innovation, and retailer partnerships.
