Rosen and Zegna: The next generation

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Harry Rosen has entered into a long-term agreement with the Ermenegildo Zegna Group, the worldwide leader in luxury menswear and one of the most renowned businesses in Italy, to open additional flagship stores under the Ermenegildo Zegna brand. The Canadian retailer has recently secured prominent space along Toronto’s Bloor Street West, only steps away from its 55,000 sq. ft. flagship store.

“My father was the first retailer to introduce Ermenegildo Zegna to North America in the early 1970s,” said Larry Rosen, CEO of Harry Rosen Inc. “He recognized the inherent quality and craftsmanship that the Zegna family offered. Our families have been in business ever since. We’re so honoured that the world’s most prestigious menswear brand has the confidence in our organization to execute their vision for global retail in Canada on their behalf.”

Harry Rosen currently operates the Ermenegildo Zegna shop in Vancouver’s Pacific Centre, as well as shop-in-shops within several of its stores, including the Toronto flagship where the iconic brand anchors a newly revitalized designer floor on the second level. As part of the agreement, the 4,500 sq. ft. Pacific Centre shop will undergo a complete overhaul and reopen with a new look and feel in the fall this year.

“Our collaboration with Harry Rosen began almost 50 years ago, and it is a matter of great pride to continue, in such a worthwhile way, a relationship that was first endorsed by the previous generation,” said Gildo Zegna, CEO of the Ermenegildo Zegna Group.

The 3,000 sq. ft. Toronto Zegna flagship will open in August this year, and will be located at 100 Bloor St. W., next to Hermčs, in a heritage space recently vacated by Pottery Barn. The landmark site houses local historical significance. Formerly the University Theatre, preserved features include an undulating cut-marble base, cantilevered canopies, and two-storey granite framed windows.

“Our new shops in Canada reflect the most modern thinking in terms of retail store design and I am delighted that the team at Harry Rosen has demonstrated a thorough understanding of our brand and our culture. They continue to be the ideal partners to help us expand our presence in Canada,” Zegna explained.

Interiors of both the Toronto and Vancouver stores will be designed by internationally acclaimed architect, Peter Marino. The two cities will join others such as Milan, New York, Paris, Tokyo, Hong Kong, Shanghai, and Beverly Hills to feature Marino’s cutting-edge retail designs that echo Ermenegildo Zegna’s use of quality materials, integrity, and modern style throughout the sophisticated spaces.

“This joint venture brings together Zegna’s passion for luxury and vision for a full retail experience with our long history of menswear expertise and superior customer service in Canada,” said Rosen. “We understand that some clients prefer the multi-brand experience that Harry Rosen offers, while others want to immerse themselves in a pure-Zegna environment. This partnership allows us to service both.”

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