Rue21 Announces Nationwide Store Closures with Massive Clearance

Rue21 Closures: End of an Era and the Start of New Retail Opportunities
In a recent announcement that has not shocked the retail world, Rue21, the popular retail chain known for its affordable fashion, has declared it will be closing all 540 of its stores across the United States.
This decision marks the end of an era for a brand that once boasted 1,200 outlets at its peak. Over the next four to six weeks, Rue21 plans to liquidate its stock, offering discounts starting at 20 to 50 percent off, escalating up to an astounding 90 percent off as they strive to clear out remaining inventory.

For four decades, Rue21 has been a fixture in strip malls, shopping centers, and outlet malls across 45 states, with Texas, Georgia, Florida, and North Carolina housing the most stores. The announcement comes amidst preparations for a grand closing down sale, expected to take place both online and in-store, signaling the final opportunity for customers to grab their favorite items at steeply discounted prices.

All Efforts to stay open

The decision to shut down was not made lightly. Efforts were made to sell the company, but ultimately, none of the bids were sufficient to outweigh the financial benefits of closing the stores and liquidating the stock, according to court documents. This drastic step follows Rue21’s history of financial struggles, including two previous filings for bankruptcy in 2003 and 2017, with the latter leading to the closure of 400 underperforming stores.

The chain’s most recent woes can be attributed to a combination of factors, including a significant downturn due to the COVID-19 pandemic, which accelerated a shift towards online shopping. Michele Pascoe, Rue21’s interim CEO, highlighted in a court filing the severe impact of these market changes on the retailer. Industry experts like Neil Saunders, managing director of GlobalData, have pointed out the brand’s growing irrelevance among teen consumers, a critical demographic for Rue21. Saunders remarked on the fierce competition Rue21 faced from newer, more dynamic online platforms like Shein, which have reshaped consumer expectations and shopping habits.

Besides closing its physical stores, Rue21 is also looking to sell its brand name and other intellectual property. This move suggests that the brand might still have a future, potentially being revived as a smaller chain or as an exclusively online retailer by an acquiring company.


The closure of Rue21 is part of a larger trend affecting retail chains across the U.S. In the same month, Express and the 99 Cents Only Stores also announced significant downsizing and closures, underscoring the ongoing challenges within the retail sector. Express is set to shut 95 outlets along with all of its UpWest stores, while 99 Cents Only Stores is closing all 371 of its locations. Meanwhile, Foxtrot, a national coffee and upmarket grocery chain established in 2014, shockingly declared the immediate closure of all its stores, leaving employees and customers alike in dismay.

As Rue21 closes its doors, the retail landscape is set for a transformation. This shift not only marks the end of an era but also paves the way for new opportunities within the retail sector. The market correction resulting from Rue21’s exit is expected to create space for innovative brands and business models to emerge. As consumers’ shopping behaviors continue to evolve, the retail industry is poised to adapt, ensuring that the spirit of accessible fashion Rue21 championed continues in new and exciting forms. This change, while challenging, promises a dynamic future for retail, filled with potential for growth and innovation.