Signet Expands Its First Fine Jewellery Rental Program with Zales and Rocksbox


Signet Jewelers Limited, the world’s largest retailer of diamond jewellery, announced the expanded rollout of a new fine jewellery rental program for special occasions and weddings in partnership with two of its leading banners, Zales, the Diamond Store, and Rocksbox, the premier jewellery rental service. This innovative rental service allows consumers in Canada the opportunity to indulge in a fine jewellery experience like never before.

Tailored to provide an affordable fine jewellery option for special occasions, the new rental program is exclusively available by appointment at select Zales stores. Whether it’s brides, wedding parties, or individuals looking to make a statement for celebrations and more, renters can now enjoy a range of luxury jewellery options through Rocksbox rental technology before making a purchase for their personal collection. The Zales x Rocksbox Fine Jewellery Rental program offers an exclusive assortment, meticulously crafted in 10K white gold and adorned with lab-created diamonds. To assist customers in planning their visit, a digital look book is available for browsing the jewellery assortment online prior to their appointment.

“At Zales, we continuously seek ways to innovate and connect with our customers while enhancing our service offerings. The Zales x Rocksbox Fine Jewellery Rental program is a significant milestone as we join forces with Rocksbox to provide customers with a try-before-you-buy rental experience, complemented by the exceptional fine jewellery that our Statement Maker customers expect from Zales. This pilot program also aligns with our overall strategy to evolve our customers’ personalised shopping experiences,” stated Kecia Caffie, President of Zales.

“We are excited to partner with Zales and bring the joy of fine jewellery to customers nationwide through this unique in-store rental experience. By combining over 10 years of rental expertise with the strength of the Zales brand and assortment, we are offering Zales customers a brand-new option for dressing up for events and occasions,” commented Allison Vigil, President of Rocksbox.

The Zales x Rocksbox Fine Jewellery Rental Program is now available at 50 Zales stores across the country, powered by Rocksbox’s rental expertise. The exclusive collection of 36 pieces includes necklaces, earrings, bracelets, and rings. Customers can rent jewellery for 14 days, paying only 5% of the purchase price. Additionally, they have the option to purchase any rented item and apply the associated rental fee towards the purchase. The rental jewellery is priced between $1,000 and $10,000, offering customers a wide range of choices to suit their preferences.

Meta description: Signet Jewelers Limited expands its fine jewelry rental program through a partnership with Zales and Rocksbox. The program offers a unique rental experience, allowing customers to try luxury jewelry before making a purchase. Visit select Zales stores to explore the exclusive assortment of 10K white gold jewelry adorned with lab-created diamonds. Rent for 14 days at 5% of the purchase price, with the option to buy.