Swiss watchmaker Edox and BMW M Motorsport



Swiss watchmaker Edox and BMW M Motorsport announce an in depth partnership. Edox would be the unique ‘’Official Timing Companion’’ of BMW M Motorsport. The partnership contains engagements within the BMW Junior Workforce, the BMW M2 Cup, in addition to the GT3 spotlight, the 24h race on the Nürburgring.

Edox has been concerned in motorsport for a few years. The Swiss watch producer has been the official timekeeper of the FIA World Rally Championship (WRC), the Dakar Rally, the FIA World Rallycross Championship and the previous Components 1 crew Sauber.

‘‘Edox has a ardour for motorsport in all its sides. That is evidenced by our long-term dedication to the worldwide motorsport stage. We’re delighted to increase this dedication to incorporate our partnership with BMW M Motorsport.‘‘

Alexandre Strambini, EDOX CEO

‘‘Edox Swiss Watches is a model with a historical past of over 135 years, which is characterised by mechanical precision and a spirit of innovation. Edox is a performance-oriented model with formidable targets, making it an ideal match for our motorsport tasks.‘‘

Thomas Felbermair, Vice President Gross sales and Advertising and marketing BMW M GmbH