THOMAS SABO Announces Canadian Market Partnership with Nouvo Luxury Group


The internationally-renowned jewellery and watch brand, THOMAS SABO, and Nouvo Luxury Group have finalized an agreement in which Nouvo Luxury Group will be the sole THOMAS SABO Canadian sales agency. The parties met at the THOMAS SABO headquarters in Lauf an der Pegnitz, Germany, to sign the partnership and strategize with the brand’s creative and sales teams.


Aren Arkarakas, Co-Founder and Head of Marketing at Nouvo Luxury Group, says: “We are excited and honoured to partner up with Thomas Sabo and represent his designs and jewellery in Canada.” Steve Turac, Co-founder of Nouvo Luxury Group and Head of Business Development, says: “We intend to take THOMAS SABO to the next level in Canada by capitalizing on the brand’s equity through both traditional and non-traditional strategies and sales channels.” Saro Keciyolu, Co-founder of Nouvo Luxury Group and Head of Operations, adds: “As the landscape of the jewellery industry is changing, my partners, our sales team and I pride ourselves on being in tune with the current market shifts.”


“The partnership with Nouvo Luxury Group will strengthen THOMAS SABO’s position as one of the leading jewellery and watch brands, as well as increase the brand’s network of Canadian consumer contact points. An important part of our company’s quality pledge is to be a reliable partner for in-store and digital retailers. We aim to grow together,” says Thomas Sabo, THOMASSABO Founder and CEO. Tony Björk, Chief Sales Officer at THOMAS SABO, adds: “THOMAS SABO offers a diverse portfolio of expressive jewellery and watches which we constantly refine for existing and new target groups. Now, this applies to two THOMAS SABO focus areas: the high quality, facetted diamond embellishment of the Sterling Silver Collection and our personalisation concept with free engraving, available across all sales channels.”


THOMAS SABO Canada’s presence includes 16 owned retail shops such as Toronto’s Sherway Gardens, Montreal’s Carrefour Laval and Vancouver’s Metropolis at Metrotown, which have become the brand’s calling cards through their exclusive national shopping experience. As part of the new distribution strategy, THOMAS SABO plans to look at increasing doors with premium jewellery and watch retailers, as well as its online presence. Nouvo Luxury Group is also pleased to announce plans to roll out a Duty Free and in-flight program for THOMAS SABO in Canada.


For further information about THOMAS SABO, visit




THOMAS SABO is one of the globally-leading jewellery, watches and beauty companies, designing, selling and distributing lifestyle products for women and men. The company, established in 1984 by Thomas Sabo in Lauf an der Pegnitz, southern Germany, operates around 300 of its own shops across all five continents with a total of around 1,860 employees. At its headquarters, THOMAS SABO employs a staff of around 490. THOMAS SABO also collaborates globally with approximately 2,800 trade partners as well as leading airlines and cruise operators.


About Nouvo Luxury Group


Nouvo Luxury is a sales and distribution company based out of Toronto, Canada. The Principals of the company have over 15 years of experience in launching and building brands in both Canada and the Caribbean markets. In 2016, competitors Aren Arkarakas, Steve Turac and Saro Keciyolu joined forces to develop a powerhouse distribution company and thus Nouvo Luxury Group was born.