TUDOR, the renowned Swiss watch brand, marks a thrilling return to the motorsport arena by announcing its partnership with the newly launched Visa Cash App RB Formula One Team, aiming to lead the racing grid into the future. With a storied legacy in the racing world, TUDOR has been at the heart of motorsport’s golden eras, from the iconic Tudor Watch Racing Team in the late 1960s to its recent involvement in the IMSA TUDOR United SportsCar Championship. In 2024, TUDOR rekindles its motorsport passion, driving innovation and excellence at the Formula One forefront.
The Visa Cash App RB Formula One Team emerges as a beacon of ambition and performance, with TUDOR as its official partner. The team, featuring race-proven talent Daniel Ricciardo and rising star Yuki Tsunoda, embodies a fresh and daring approach to Formula One racing. Undergoing comprehensive transformations, from a striking new livery adorned with TUDOR branding to a holistic revamp of its operations, the team is on a quest to disrupt the Formula One status quo and vie for championship glory.
“TUDOR’s essence is about embracing risk and pursuing the extraordinary,” states TUDOR CEO Eric Pirson. “This aligns perfectly with Visa Cash App RB’s mission as we launch into the 2024 season, embodying our ‘Born to Dare’ spirit in every race.”
Visa Cash App RB’s CEO Peter Bayer echoes this sentiment, welcoming TUDOR’s rich motorsport heritage and shared values of distinction, resilience, and pioneering spirit. “TUDOR’s commitment to excellence mirrors our own, marking a new chapter in Formula One where tradition and innovation collide to redefine racing standards,” Bayer remarks.
The partnership is more than a collaboration; it’s a testament to TUDOR’s “Born to Dare” ethos, signifying a commitment to challenge, innovate, and excel. This spirit not only defines TUDOR’s approach to watchmaking but also its strategy in choosing partnerships that reflect its values of courage, innovation, and a relentless pursuit of excellence.
As TUDOR accelerates into the 2024 Formula One season with Visa Cash App RB, it continues to celebrate its heritage of precision, reliability, and unparalleled value. Founded in 1926 and brought to prominence by Rolex founder Hans Wilsdorf, TUDOR stands as a testament to enduring quality and adventurous spirit, embodied in its iconic collections like Black Bay, Pelagos, and Royal.
The partnership between TUDOR and Visa Cash App RB Formula One Team signifies a momentous leap forward in motorsport, blending TUDOR’s watchmaking prowess with the exhilarating world of Formula One racing. It marks a bold stride into the future, driven by a shared commitment to dare, dream, and defy the limits.
