The watch category is heading west — and it’s landing in Edmonton.
Something is happening in Western Canada’s timepiece market, and the lineup at this year’s Time & Shine Jewellery Trade Show tells the story. More watch brands than ever are setting up shop in Edmonton to meet independent jewellers face-to-face — a clear signal that the West is now where watch growth is being won.
This August, jewellers walking the floor will have direct, trade-only access to some of the most talked-about names in the business:
• Edox — Swiss precision since 1884, with the sport and diving pedigree that built the brand’s reputation.
• Claude Bernard — Edox’s storied sister brand, hand-assembled in Les Genevez and delivering true Swiss-made craftsmanship at retail-friendly price points.
• DKNY — New York attitude on the wrist, bringing fashion-forward energy and proven sell-through to the case.
• Bering — Danish, Arctic-inspired minimalism in ceramic, titanium and sapphire; slim, modern, and built to last.
• Maserati — Italian motorsport spirit translated into bold, statement timepieces that move off the shelf.
…and many more joining them on the floor.
These aren’t catalogue conversations. This is hands-on, in-person buying — comparing collections, locking in show-only programs, and building the relationships that protect margin and keep your cases fresh through the holiday season.
If you sell watches, this is the room to be in.
Time & Shine Jewellery Trade Show
Edmonton Expo Centre · August 16–17, 2026
Western Canada’s premier trade-only jewellery marketplace.
Register now and meet the brands driving the West’s watch momentum.
