Zenith appoints Cedric Laroche as North American Brands Director


Zenith has appointed Cedric Laroche as the new North American brand director who will be overseeing the watch and jewellery brand’s U.S. subsidiary and all activities pertaining to sales and marketing in North America.

Laroche was previously Zenith’s brand director for Northern Europe, where he was responsible for the Benelux, Scandinavian, and French markets. His role helped significantly increase sales for these names.

Laroche worked in the watch industry since 2005 and by 2012, he joined Zenith. CJ