Zenith has appointed Cedric Laroche as the new North American brand director who will be overseeing the watch and jewellery brand’s U.S. subsidiary and all activities pertaining to sales and marketing in North America.
Laroche was previously Zenith’s brand director for Northern Europe, where he was responsible for the Benelux, Scandinavian, and French markets. His role helped significantly increase sales for these names.
Laroche worked in the watch industry since 2005 and by 2012, he joined Zenith. CJ
Author: Canadian Jeweller Magazine Staff
Canadian Jeweller Magazine Staff is the shared byline for reporting filed by the magazine's editorial desk. Founded in 1879, Canadian Jeweller is the longest running jewellery business publication in Canada, covering market reporting, retail strategy, watches, diamonds, coloured gemstones and the commerce of the Canadian jewellery trade. Work published under this byline is edited and verified by the Canadian Jeweller editorial team in Toronto.
