In collaboration with brand ambassador and model of the year Kaia Gerber, OMEGA has produced two new straps for the watch she represents – the De Ville Trésor.
As one of the world’s most sought-after models, OMEGA ambassador and face of Trésor Kaia Gerber is often clothed in high-end fashion. However, in her personal life, the young, laid-back Californian is more likely to be seen in street-style than haute couture.
So, it was no surprise that when asked to choose a design for the new Trésor straps, Kaia chose to keep it casual.
The new watch straps with stainless steel buckles and fitted keepers are available in two camo patterns: blue and beige. They also come in two different widths to match the 39 mm and 36 mm case sizes in the 2018 Trésor collection.
By contributing to the design of the new straps, Kaia Gerber follows in the footsteps of her mother Cindy Crawford, who worked alongside OMEGA’s designers to create a new edition of the OMEGA watches Constellation in 1995.
The camo straps for Trésor are exclusively available at OMEGA boutiques.
Author: Canadian Jeweller Magazine Staff
Canadian Jeweller Magazine Staff is the shared byline for reporting filed by the magazine's editorial desk. Founded in 1879, Canadian Jeweller is the longest running jewellery business publication in Canada, covering market reporting, retail strategy, watches, diamonds, coloured gemstones and the commerce of the Canadian jewellery trade. Work published under this byline is edited and verified by the Canadian Jeweller editorial team in Toronto.
