London-based diamond and watch company Backes & Strauss has renewed its partnership with the English National Ballet for a second year.
The venture between the two organizations began with Artistic Director for the English National Ballet, Tamara Rojo, endorsing Backes & Strauss’ Victoria Collection.
Rojo will continue serving as brand ambassador for Backes & Strauss, which created a short film entitled ‘Renaissance’ staring Rojo and its own watch pieces to celebrate the partnership.
“As a company proud of its British heritage, we are thrilled to continue our partnership with English National Ballet and Tamara Rojo,” Vartkess Knadjian, CEO of Backes & Strauss, told JCK.
“I am delighted to be an ambassador for Backes & Strauss, and English National Ballet is enormously grateful for its support,” Rojo told JCK. CJ
