Michael Krans: Steering Macy’s Media Network Towards New Horizons in Retail Media and Customer Engagement
In a significant move that underscores its commitment to enhancing advertiser partnerships and customer engagement, Macy’s, Inc. (NYSE: M) proudly announces the appointment of Michael Krans as Vice President of the Macy’s Media Network. This strategic hire marks a pivotal moment for the company as it continues to innovate within the retail media landscape.
Michael Krans steps into his new role with a wealth of experience, bringing over two decades of expertise in sales and marketing to the table. His appointment is expected to bolster Macy’s Media Network, a premier advertising platform renowned for its effectiveness in connecting brands with the engaged and loyal customer base of Macy’s and Bloomingdale’s.
A New Era of Retail Media Excellence
Under the leadership of Max Magni, Chief Customer and Digital Officer at Macy’s, Inc., Krans is set to oversee the company’s in-house media publisher. This platform is dedicated to forging meaningful connections between advertising partners and the vast, engaged customer base of Macy’s and Bloomingdale’s. Magni expressed enthusiasm about Krans joining the team, highlighting his extensive background in sales and marketing as a valuable asset to Macy’s growing retail media network.
Macy’s Media Network stands out in the retail sector as a leading platform for advertisers, offering unparalleled opportunities to engage with customers across Macy’s and Bloomingdale’s. It enables marketers to leverage their media campaigns more effectively, thanks to its strategic approach to brand storytelling and the pursuit of business priorities.
Inspiring Customers and Driving Brand Storytelling
Macy’s and Bloomingdale’s have long been destinations that inspire customers and help them discover new brands and products. Leveraging this, Macy’s Media Network offers personalized, inspiring content and utilizes cross-category insights to build customized media plans. These strategies are designed to enhance brand storytelling and align with business objectives, ensuring that advertisers can connect with customers in meaningful ways.
Before joining Macy’s, Inc., Krans led the fashion team at Walmart Connect, where he played a crucial role in driving accelerated revenue growth with the company’s largest apparel suppliers. His previous experience includes significant roles at major publishers like Hearst and Condé Nast, where he oversaw revenue growth, advertising, and marketing initiatives, particularly in the retail, home, beauty, and fashion sectors.
Michael Krans holds a B.S. in International Marketing from the University of Minnesota – Carson School of Management, further solidifying his credentials as a leader in the field.
Looking Forward
With Michael Krans at the helm of Macy’s Media Network, Macy’s, Inc. is poised to further its mission of connecting advertisers with its loyal and engaged customer base. This appointment signifies a forward-thinking approach to retail media, promising innovative strategies that will continue to inspire customers and drive brand engagement across Macy’s and Bloomingdale’s.
