The deal also includes co-investment from HPS Investment Partners and Belzberg & Co., solidifying the multi-faceted collaboration aimed at long-term growth and profitability.
Kendra Scott’s Vision for Growth
“I’ve never been more optimistic about our future. Partnering with 65 Equity Partners ensures we have the resources to grow while staying true to our mission of community and giving back,” said Kendra Scott. “Their focus on entrepreneurial support fits perfectly with our goals to become a globally recognized lifestyle brand.”
Founded in 2002, Kendra Scott has grown from a small startup to a renowned name in fashion accessories, thanks to its dedication to innovation, personalization, and maintaining core values of family, fashion, and philanthropy. As a brand that has always been deeply connected to its customers, Kendra Scott’s expansion plans include opening more physical stores, engaging in culturally relevant collaborations, and diversifying its product categories.
For a brand like Kendra Scott that caters to a multi-generational, diverse clientele, this partnership is timely and strategic. “This collaboration with 65 Equity Partners is a crucial step in our journey,” said Tom Nolan, CEO of Kendra Scott. “We’ve seen double-digit revenue growth, an increase in customer traffic, and overall success across all our channels. This partnership will accelerate our vision to build a brand that resonates worldwide.”
The brand plans to remain proactive in expanding its retail footprint while staying at the forefront of fashion innovation. Kendra Scott’s model of personalization, whether through customizable jewelry or community-driven store events, has given the brand a unique edge. With 65 Equity Partners’ financial backing, Kendra Scott is well-positioned to expand its global presence and continue offering one-of-a-kind customer experiences.
Strategic Support for a Foundational Brand
65 Equity Partners has a track record of investing in strong, founder-led companies. “We are thrilled to partner with Kendra, Tom, and their team,” said Leon Brujis, Partner and Head of East Coast at 65 Equity Partners. “Kendra Scott embodies everything we look for in an investment—an established market presence, clear mission, and a strong leadership team with a vision for growth. Together, we are committed to supporting the brand’s expansion across new channels and categories.”
Matt Doherty, Principal at 65 Equity Partners, echoed Brujis’ sentiments. “The authenticity and values behind the Kendra Scott brand are undeniable. Their success speaks for itself, and we are excited to help them achieve even greater milestones.”
What This Means for the Industry
The Kendra Scott brand has long been admired for its entrepreneurial spirit and commitment to its customers. Now, with 65 Equity Partners backing the brand, the company is poised to expand beyond its existing channels, exploring new opportunities in untapped markets and categories. This move could potentially influence other mid-sized accessory brands to consider similar investment strategies to scale their businesses.
As retail continues to evolve, Kendra Scott is not only focused on increasing its market share but also on innovating the customer experience, both in-store and online. This blend of tradition and innovation could very well set the standard for future brands looking to follow in Kendra Scott’s footsteps.
This acquisition is more than just a financial investment; it’s a strategic partnership that underscores Kendra Scott’s mission to grow while staying true to its roots. The support of 65 Equity Partners, along with co-investors HPS Investment Partners and Belzberg & Co., ensures that the Kendra Scott brand will continue its upward trajectory in the competitive world of lifestyle and fashion accessories.
Advised by notable firms such as Jefferies LLC and Baker & McKenzie LLP, the deal also marks the redemption of preferred stock investments held by Berkshire Partners and Norwest Venture Partners. As Kendra Scott pushes forward with ambitious growth plans, all eyes will be on how this brand continues to innovate, expand, and make an impact on the global stage.
