AXIA Time, the U.S.-based creator of ultra-custom Swiss-made timepieces, has secured another prestigious partnership, this time as the Official Timepiece of the Heisman Trophy. To commemorate this exciting collaboration, AXIA Time has unveiled a special edition of its DIASIMOS watch, exclusively designed for Heisman Trophy finalists and honorees in partnership with the Heisman Trophy Trust. This heirloom-quality timepiece will be presented during the Heisman Trophy Weekend, starting December 13, 2024.
This latest partnership further establishes AXIA Time as the go-to watchmaker for celebrating life’s greatest achievements. Since 2018, the brand has been creating personalized timepieces that mark unforgettable moments. In addition to the Heisman Trophy, AXIA Time has been the Official Timepiece of the Tewaaraton Awards for college lacrosse for three years, and in 2024, it also became the Official Timepiece of the Naismith Award for college basketball, as well as the College Football Playoff (CFP).
The Heisman DIASIMOS by AXIA Time
Drawing inspiration from the legendary Heisman Trophy, the Heisman DIASIMOS by AXIA Time is an impressive combination of craftsmanship and performance. The watch is powered by Swiss brand Sellita’s SW300 Elaboré automatic movement, featuring a 31-jewel self-winding mechanism that operates at a frequency of 28,800 VpH (4Hz) and offers a 56-hour power reserve. The 40.5 mm case, crafted from bronze-plated titanium with a DLC coating, includes a split coin-edge bezel and a crown adorned with the iconic Heisman logo.
The sapphire crystal case-back reveals the intricate workings of the SW300 Elaboré movement, including a custom rotor and engraving space to honour individual players. Presented on a hand-stitched, black square-scale alligator strap with a bronze-plated deployment buckle, the timepiece combines elegance with durability. The Heisman DIASIMOS comes in a custom walnut display box, reminiscent of the Heisman Trophy’s base, ensuring it can be treasured for generations.
A Timeless Celebration of Achievement
Michael Comerford, President of the Heisman Trophy Trust, expressed excitement about the partnership: “We are delighted to welcome AXIA Time as the Official Timepiece of the Heisman Trophy. Their commitment to creating exquisite, custom-designed watches provides a meaningful way for our finalists and honorees to commemorate their achievements.”
AXIA Time founder John Kanaras echoed the sentiment: “We are proud to partner with the Heisman Trophy Trust to honour these outstanding athletes. Being named a Heisman finalist is an extraordinary accomplishment, and we hope our timepieces will become cherished family heirlooms for these players.”
Each Heisman DIASIMOS is more than just a watch—it is a symbol of elite sportsmanship and performance, designed to transport athletes back to their moment of triumph for years to come.
While this collection is not available for public sale, AXIA Time remains dedicated to crafting timepieces that embody the same high standards of design and craftsmanship as other luxury Swiss brands, but at a more accessible price point. With every custom design, AXIA Time vividly captures the joy and success of life’s milestone moments.
