Ex-Holt Renfrew CEO Sebastian Picardo to Lead Monica Vinader
Fresh off his tenure as president and CEO of Holt Renfrew, Canada’s flagship luxury retailer, Sebastian Picardo steps into the top job at Monica Vinader, the London-based brand synonymous with modern, accessible luxury. At Holt Renfrew, Picardo championed a consumer-first strategy, introduced a marketplace format to expand choice, and led a redesigned website—signals of a digital playbook he is well-positioned to apply in his new role.
From department store to demi-fine brand
The move from a national luxury department store to a focused, founder-led jeweller reflects a wider retail reality: brands that combine strong design with disciplined data, fast content pipelines, and clear value narratives are winning across channels. Monica Vinader’s audience skews style-driven and quality-conscious—an ideal canvas for a leader who understands both brand building and operational rigour.
Sebastian Picardo’s shift from Holt Renfrew to Monica Vinader pairs an operator fluent in digital growth with a brand built on modern design and responsibility. For Canadian jewellers, the signal is clear: invest in marketplace-grade content, service-led selling, and sustainability stories that are easy to explain—and even easier to shop.I remain at your disposal.
