Speakers
- Sean Shitzadi — WatchFinder
Certified pre-owned (CPO) specialist focused on trust architecture, authentication, warranty signals, and conversion via content-led education and community.
- Chintan Mehat — DSM Pacific
Diamond sourcing strategist translating price, provenance, and performance into clear value stories for natural and lab-grown buyers across generations.
- Allan Ash — Muze Jewellery (Yorkville)
Boutique retailer building appointment-led journeys, creator collaborations, and in-store service theatre to turn discovery into repeatable revenue.
Canadian jewellery and watch retail is in a marketing remorphosis. The centre of gravity has shifted from cases and catalogues to narrative, creators, and data-literate teams. This panel shows how brands align diamonds (natural and lab-grown) and watches (from independents to CPO) to distinct value stories; how micro-creators and watch influencers convert attention into appointments; and how trend interpretation now happens in real time—powered by tools that didn’t exist a decade ago: virtual wrist/finger try-on, 3D/AR content pipelines, AI-driven CRM, and authentication tech.
We’ll map the cross-paths of Gen Z, Millennials, Gen X, and Boomers—how they discover, compare, and decide—then reveal field-tested playbooks for diamond and watch narratives, creator partnerships, skills transformation, and channel metamorphosis. Leave with a framework to align branding, diamonds, watches, creators, and tech into one growth system.
