Hublot has named Jung Kook as its new Global Brand Ambassador, connecting one of the world’s most influential performers with one of modern watchmaking’s boldest luxury brands. Announced in Seoul, the partnership positions Hublot’s watchmaking identity and Jung Kook’s global cultural reach under the same message: originality, precision, and evolution.
For jewellers, this is more than a celebrity endorsement. It is a strong retail story. Hublot is tying the partnership directly to the Big Bang Original Unico, which the brand presents as a return to its core DNA after two decades of innovation. That gives stores a clear way to sell both emotion and craftsmanship at the showcase.
Hublot’s positioning around the Big Bang Original Unico also supports the product conversation at retail, with the collection built around the in-house Unico chronograph movement, a 43 mm case, and signature Hublot materials including titanium, ceramic, and King Gold. For Canadian jewellers, this campaign brings fresh traffic potential, stronger storytelling, and a timely reason to put Hublot front and centre in watch merchandising.
