“I love and will always love music, but I have also been immersed for many years in the world of design, painting, and the arts in general. Working with a historic and innovative brand like Bulova allows me to create timepieces which have been a dream of mine since I appreciate the beauty and craftsmanship of a timepiece,” says Marc Anthony. “I am enjoying the whole experience, from my early sketches to the final product, and I am excited to create signature pieces that are meaningful to me. I feel like a kid playing in a sandbox, but with the utmost seriousness, curiosity and detail.”
Following your passion is the very definition of being bold and those who embody this essence are the many artists that decide to pursue a career in the ever-changing music industry. Bulova shares this same value founded by the brand’s visionary leader who also instilled a deep-rooted history in music appreciation. A partnership with Marc Anthony adds to the expanding roster of music partnerships that Bulova has created over the past few years, including the Grammys, Latin Grammys, Frank Sinatra Enterprise and The Apollo Theater.
“There are very few living artists that have the power to move and stir emotions like Marc Anthony,” says Jeffrey Cohen, President of Citizen Watch America. “He is the perfect embodiment of Bulova’s Bold at Heart spirit, and like the brand, his music is evergreen and passed down for generations.”
Just like Bulova, love for innovation and ingenuity will come to life through a dedicated four-year partnership where Marc’s creativity and Bulova’s artisanship will come together for a series of timepieces and jewelry collections (special edition, limited edition and unlimited). The Marc Anthony collections will feature the direct involvement of the artist in the design process and will be named after some of his most iconic songs. Poised to launch in November 2022, the collections will include elements of Anthony’s artistic and personal universe. Bulova will also support the work of Anthony’s charitable efforts with his Maestro Cares Foundation which builds orphanages across Latin America.
