Endless Jewelry has partnered with Jennifer Lopez to unveil the brand’s spring 2015 collection. The singer has designed a line of customizable bracelets and 42 charms in time for the brand’s SS2015 launch. Lopez is also signed under a three-year contract with the jewellery brand headed by Jesper Nielsen.
According to InStyle, Lopez says, “My collection of charms with Endless are elegant yet whimsical. The bracelets are fun and fashionable and allow you to design and reflect your own personal style.”
Endless has already given some hint as to what the new designs will be, including rose gold-plated charms and bracelets in metallic creme and metallic anthracite, adding to the brand’s existing line of signature red, gold and black wrap bracelets.
“2014 was a remarkable year for Endless Jewelry. We entered 2,500 new stores in 18 different countries and now have more than 3,300 points of sale,” said Jesper Nielsen, Endless Jewelry Founder and CEO. “We introduced the award-winning Jennifer Lopez Collection by Endless Jewelry with Jennifer Lopez as co-designer, we broke all sales records at the JCK Fair when we launched in U.S. in early June and we ended up being sold out in several markets even before we advertised.” CJ
Author: Canadian Jeweller Magazine Staff
Canadian Jeweller Magazine Staff is the shared byline for reporting filed by the magazine's editorial desk. Founded in 1879, Canadian Jeweller is the longest running jewellery business publication in Canada, covering market reporting, retail strategy, watches, diamonds, coloured gemstones and the commerce of the Canadian jewellery trade. Work published under this byline is edited and verified by the Canadian Jeweller editorial team in Toronto.
