To help retailers more effectively train their sales staff, the Gemological Institute of America (GIA) has debuted a new training package. Made up of four free modules, the tool is the most recent launch in GIA’s Retailer Support Program.
The four modules include:
1. About GIA: A brief history of GIA and its role in the industry, as well as how the Institute can help retailers educate their customers about diamonds.
2. The 4Cs: An overview of the 4Cs of diamond quality and their impact on diamond grading.
3. GIA Laboratory Reports: An outline of GIA’s laboratory reports and how they differ from one another.
4. How to Use GIA Retailer Tools: A summary of GIA’s retailer tools and how to incorporate them into each phase of the selling process.
Also launching is a customized graphic, called the “GIA Logo Lockup For Retailers,” which retailers can use to show that they carry diamonds or gems with GIA reports. The lockup includes a logo with the GIA seal and the accompanying messages “Diamonds Graded by GIA” or “Gems with Reports by GIA.” This is the first time GIA has released its logo with the GIA seal for use by retailers and is the only logo approved for retailer use.