Google’s new update on product reviews

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Google’s mission is to organize product information from around the world for shoppers and retailers. Google does this by collecting accurate and trusted product data and making it available to shoppers.

If your store has an e-commerce platform and your wish is to reach target customers, you must provide quality product information.

Through several experiments and testing, Google concluded that customers rely on in-depth product reviews to make purchase decisions. To help customers globally, Google has enhanced its ranking system.

Google’s algorithm update in the ranking system is specifically designed to reward or encourage in-depth product reviews.

The internet giant also states that their previous suggestions on ‘how to offer quality content’ are valid and must be followed strictly.

Check out the additional list of points given below before writing a product review: 

• Express expert knowledge about the jewellery you post when appropriate.

• Show what the jewellery is like, physically, and how it is worn, with unique content beyond what’s provided by the manufacturer or wholesaler.

• Provide quantitative measurements about how a product measures up in various categories of performance.

• Explain what sets the model or brand apart from its competitors.

• Cover comparable models to consider or explain which one might be best for a specific type of consumer or circumstances.

• Discuss the benefits and drawbacks of a particular design or material based on your expertise.

• Describe how the style or design has evolved from its previous models as well as provide how the newest style has improved, address issues to help users in making a purchase decision.

• Identify key decision-making factors for the product’s category and how the product performs in those areas.

• Describe key choices in how the jewellery has been designed and the emotional effect on the consumer beyond what the manufacturers say.

At last.

After following the above-mentioned suggestions, if you still have questions or need more explanation on creating good content, contact: Olivier@canadianjeweller.com

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