HomeBusiness NewsHagerty Jewellery Care Is Keeping Its Best Deal Secret Until Toronto

Hagerty Jewellery Care Is Keeping Its Best Deal Secret Until Toronto

Founded in 1895 and made without a single American factory, Hagerty brings its new jewellery and watch care line to booth 23, with offers it will reveal only in person

Hagerty jewellery care arrives at the Time & Shine Jewellery Trade Show in Toronto on November 1 and 2, 2026. It brings two new products for jewellers and show specials that stay under wraps until the doors open.

In 1895, William J. Hagerty began selling a silver polish that did more than shine. It also held tarnish back, which was new at the time. Today, that formula still opens the company’s catalogue, now from a head office in Switzerland and a reach of more than 70 countries.

Canadian stores have bought Hagerty since the early 1980s through its Ottawa office and Markham warehouse. Yet the company has never taken a table at Time & Shine. Toronto will be its first.

Which Hagerty jewellery care products are coming to Toronto?

Two of the products are new to Canada this season. The other three, by contrast, are proven sellers.

ProductWhat it doesSizeBest placed
Precious Stones Pencil (new)Gel cleaning pen with soft bristles for diamonds, sapphires and rubies4 mlBridal showcase
Metal Bracelet Cleaner (new)Spray for steel and gold watch bracelets, made in France125 mlWatch service desk
Jewel CleanerCleaning bath for gold, platinum and precious stones237 mlRegular clients
Jewel ClothCleans and protects jewellery between washes36 x 30 cmGift boxes
Silver PolishThe original tarnish preventive formula250 mlSterling clients
Hagerty Metal Bracelet Cleaner with a steel watch, part of the Hagerty jewellery care line
Photo: Hagerty Canada

The pencil is the one to watch. Small enough for a handbag, it lets a bride touch up her stone before dinner. Meanwhile, the bracelet cleaner gives the watch desk something to sell after a no charge adjustment.

Why does a care product belong on a jeweller’s counter in November?

Canadian data on how often jewellery stores attach a care product to a sale is unavailable. In fact, no public survey tracks it. However, the arithmetic is easy to run on your own numbers.

Take a store writing 300 sales between November 1 and Christmas Eve. If one client in four adds a care product, that is 75 extra transactions without a single extra visitor. Better still, a clean ring keeps looking like the ring the customer fell for. That piece then sells the store for years.

Why does “not made in the United States” matter right now?

According to Hagerty, 80 per cent of its range is made in Europe. None of it is made in or imported from the United States. For a brand that began in America, the shift is striking.

The timing also suits Canadian shoppers. An Abacus Data survey, reported by Global News this month, found 77 per cent of Canadians intend to avoid American products. In addition, 61 per cent said they have bought more Canadian goods. At the register, that origin takes one sentence to explain.

Why is Hagerty keeping its show specials off the record?

Nothing about the offers appears on price lists, in email or in this story. Instead, Hagerty will present them in person, to the buyers standing at its table.

The room explains the choice. More than 30 per cent of Canada’s jewellery retail segment attends Time & Shine. Every edition also brings retailers new to the show, many introduced through Canadian Jeweller Magazine. Moreover, most jewellers hold their budgets close until November, the last chance to meet suppliers before the holidays. That is when a counter offer can actually turn into an order.

Where do jewellers find Hagerty jewellery care in Toronto?

The show runs Sunday, November 1 and Monday, November 2, closing at 3 p.m. on Monday. Attendance is a complimentary invitation from Canadian Jeweller Magazine, for the trade only, with no membership or affiliation required.

Register at timeandshineexpo.com. Then plan two stops: the Shopify session for jewellers on Sunday at 11 a.m., and the Hagerty jewellery care table at booth 23.

Three things worth bringing:

  1. Last December’s sales count, to size a care product order.
  2. A list of the watch brands your service desk sees most.
  3. Your current care supplier’s terms, for comparison.

Finally, Hagerty’s mission line reads “Clean & care for objects that matter through time.” Toronto is where it finally meets the people who sell those objects.

Hagerty jewellery care: frequently asked questions

What is Hagerty?
A care products company founded in 1895 by William J. Hagerty, headquartered in Switzerland and sold in more than 70 countries.

Where can jewellers see Hagerty jewellery care products in Canada?
At booth 23 of the Time & Shine Jewellery Trade Show in Toronto, November 1 and 2, 2026.

What new products is Hagerty launching for jewellers?
The Precious Stones Pencil for diamonds, sapphires and rubies, and the Metal Bracelet Cleaner for steel and gold watch bracelets.

What sizes do the new products come in?
The pencil holds 4 ml and fits in a handbag. The bracelet cleaner is a 125 ml spray.

Are Hagerty products made in the United States?
No. According to Hagerty, most of its range is made in Europe and none is made in or imported from the United States.

Sources: Hagerty Canada, Hagerty International, Hagerty Go To Market 2026 brochure (supplied by Hagerty Canada), Global News: Abacus Data survey, October 2026, Time & Shine.

Olivier Fel.
Author: Olivier Fel.

Olivier Felicio is the founder and publisher of Canadian Jeweller Magazine, Canada's jewellery business publication since 1879. He writes on retail strategy, market data, trade policy and the commercial side of the Canadian jewellery and watch trade, and hosts Time and Shine, Canada's jewellery buying event. Contact: olivier@canadianjeweller.com.

Olivier Fel.
Olivier Fel.https://canadianjeweller.com/
Olivier Felicio is the founder and publisher of Canadian Jeweller Magazine, Canada's jewellery business publication since 1879. He writes on retail strategy, market data, trade policy and the commercial side of the Canadian jewellery and watch trade, and hosts Time and Shine, Canada's jewellery buying event. Contact: olivier@canadianjeweller.com.
RELATED ARTICLES

CJ SOCIAL MEDIA

GOLD DEPOT

GET OUR APP

Get our APP for Canadian Jeweller Magazine!Get our APP for Canadian Jeweller Magazine!

Most Popular