Holt Renfrew has unveiled “ON 3,” a newly renovated space on the third floor of its flagship store at 50 Bloor Street West in Toronto.
This area serves as a hub for fashion, culture, and community, offering a unified shopping experience for both men’s and women’s apparel, along with cultural events and exhibitions.
Design and Features
The design of ON 3 was led by Toronto-based Studio Paolo Ferrari, in collaboration with Gensler Toronto. The space reflects Holt Renfrew’s brand values of warmth, unity, passion, and excellence, drawing inspiration from Canadian modernism. Sustainability was a key consideration, with the retention and refinishing of the existing travertine floor and upgraded HVAC systems to enhance energy efficiency.
ON 3 introduces several notable features:
- Activations and Experiences: The floor will host a year-round calendar of events, including pop-ups and exhibitions. At launch, it features a Louis Vuitton Men’s Spring/Summer 2025 ready-to-wear pop-up, a BETTER™ Gift Shop collaboration showcasing vintage pieces and an exclusive Holts x BETTER™ collection, and a Johnnie Walker Blue Label Ice Chalet pop-up experience.
- Arts and Culture: The space showcases works from Toronto artists, such as an upcycled tapestry by Liz Pead in the men’s accessories area and a mural by Dahae Song in the men’s apparel section, emphasizing Holt Renfrew’s commitment to supporting local art.
- H Project: A newly opened H Project shop underscores the company’s dedication to sustainability, offering a curated selection of products that drive positive change.
- Denim Lab: This inclusive destination brings together women’s and men’s denim in one location, fostering a communal shopping environment for all customers.
Leadership Perspectives
Sebastian Picardo, President and CEO of Holt Renfrew, stated, “ON 3 is the launch of an amazing new future for the Bloor Street store and Holt Renfrew. We have not only unified our Bloor flagship store into a one-stop shop, but we are also opening a new menswear destination. ON 3 is really about connection and people – a place where style, culture and community intersect into an exciting new space for our customers.”
Ralph Roach, DVP and General Manager of Holt Renfrew Bloor Street, added, “ON 3 is extremely exciting and an important moment for Holt Renfrew. The project would not have been possible without the hard work and dedication from so many of our incredible teams at Holts. Everyone in the store is excited to showcase the new space and welcome our customers to experience ON 3. We are confident that our customers are going to fall in love with the new experience we have cultivated.”
Visit ON 3
Customers are invited to explore ON 3 at Holt Renfrew’s Bloor Street flagship store, located at 50 Bloor Street West, Toronto. The space is designed to provide an elevated and seamless shopping experience, blending fashion, art, and cultural events in a modern and welcoming environment.
