2023 Time & Shine Expo + Laurent Guerin



Laurent Guerin, a world-renowned speaker and consultant, will be a guest speaker at the upcoming Time & Shine watch and jewellery expo in Toronto. The event is taking place on September 19th and 20th, and Laurent’s presentation is not to be missed.

As the jewellery industry continues to evolve, store owners and wholesalers must stay ahead of the curve. This is where Laurent comes in. He will discuss the latest trends and technologies shaping the industry, including Web 3, cybersecurity, NFTs, and blockchain.

Laurent’s extensive experience and knowledge in the jewellery industry makes him the perfect person to help you prepare for the future. He has worked with some of the world’s leading jewellery brands, and is in demand for his insight and expertise. It is a treat to having him at Time and Shine 2023, do not miss it.

If you are a jewellery store owner or wholesaler, you won’t want to miss this opportunity to hear and interact with Laurent Guerin. Space is limited, so be sure to register today to secure your spot at the event.

In addition to Laurent’s presentation, the Time & Shine expo will feature a wide range of exhibitors showcasing the latest watches and jewellery designs and opportunities. It promises to be an exciting event for anyone in the industry.

Don’t miss out on this chance to learn from one of the best in the business. Register today and get ready to take your jewellery business to the next level.


Web 3, also known as Web3 or Decentralized Web, is a new Internet paradigm that aims to create a more open, trusted and user-centric ecosystem. It is based on blockchain technology and supports peer-to-peer transactions, smart contracts and decentralized applications (dApps). Web 3 aims to reduce reliance on central authorities and intermediaries, while giving users greater control over their data and digital assets.

Jewellers should consider participating in Web 3 for several reasons:

Provenance and Transparency: Blockchain technology can securely and transparently track products throughout the supply chain. This can help jewelry companies provide their customers with pure, ethical sourcing and authenticity, improving brand reputation and trust.

Tokenization and digital assets: Web 3 enables the creation of unique digital assets, such as non-fungible tokens (NFTs).  You can tokenize their products and create digital representations of physical items that can be bought, sold and traded on the blockchain platform. This can lead to new revenue streams and increase customer retention and loyalty.
Decentralized marketplaces: Web 3 supports the development of decentralized marketplaces where users can buy and sell goods without intermediaries.  Retailers can leverage these platforms to reach new customers, reduce transaction fees and gain greater control over the sales process.
Smart Contracts: A jewellery business can use smart contracts to automate and streamline various processes such as inventory management, payments, and shipping. This reduces operating costs, minimizes the risk of human error and increases customer satisfaction.
Improved Security and Privacy: Blockchain technology offers improved security and privacy compared to traditional web platforms. This can help jewellery companies protect sensitive customer data and intellectual property and reduce the risk of data breaches and theft.
Global Reach and Accessibility: Web 3 can help jewellery companies reach new customers and markets around the world because it is not restricted by geographic borders. By using blockchain technology, jewellery companies can expand their customer base and increase sales opportunities.
By participating in Web 3, companies can leverage these advantages to stay ahead of the competition, build trust with customers, and seize new opportunities for growth and innovation.


Blockchain is a decentralized digital ledger technology that securely, verifiably and permanently records transactions. It consists of a series of blocks, each containing a list of transactions, which are linked together using cryptography. The technology was originally developed to support cryptocurrencies such as bitcoin, but has since been used for various other purposes.

There are several reasons why jewellery companies should consider looking into blockchain:

Supply chain transparency: Blockchain can provide a transparent and immutable supply chain record, allowing jewellery businesses to trace the origin and journey of materials such as precious metals and gemstones. This helps combat unethical practices, such as the use of conflict minerals or child labor, and promotes responsible sourcing.

Preventing counterfeiting: The jewellery industry is often confronted with counterfeit product issues. Blockchain can help identify and verify the origin and making it harder for counterfeiters. By assigning a unique digital identity to each product, the company can ensure that customers are receiving an authentic product.
Improve customer trust: By providing supply chain transparency and preventing counterfeiting, blockchain can help a jewellery business build trust with customers. Consumers are increasingly concerned about the ethical and environmental impact of their purchases, so demonstrating responsible practices can help build a positive brand image.
Safe and efficient transactions: Blockchain technology can enable safe and efficient transactions between buyers and sellers. This helps reduce the risk of fraud and streamlines the payment process, especially for international transactions.
Intellectual property protection: jewellery designers can use blockchain to record and prove ownership of their designs, ensuring a degree of intellectual property protection. This helps prevent unauthorized copying and distribution of designs and ensures creators are paid fairly for their work.
While adopting blockchain technology offers various benefits for jewellery businesses, it is important to gain a thorough understanding of the technology and assess its suitability for a particular business model. As blockchain develops, more use cases and applications are likely to emerge from which the jewelry industry can further benefit.

Failure to invest in cybersecurity exposes jewellers to a range of potential risks and threats that can result in significant financial, operational and reputational damage. Some major dangers are:

Data breaches: Hackers can gain unauthorized access to sensitive customer data, including personal information, payment details, and purchase histories. This can lead to identity theft, fraudulent transactions and loss of customer trust.

Financial Loss: A cyber attack can result in direct financial loss through theft, ransomware attacks, or fraudulent transactions. Additionally, recovering from an attack can be costly, including investigation, remediation, and attorney fees.
Damaged brand reputation: A cybersecurity breach can severely damage a jewellery company’s reputation, resulting in lost customers, negative media coverage, and loss of potential business opportunities.
Loss of Intellectual Property: Cybercriminals can steal designs, trade secrets or proprietary information, putting your business at a competitive disadvantage and potentially causing financial loss.
Business disruption: When a system or network becomes unavailable, a cyber attack can cause downtime, affecting the ability to process transactions, communicate with customers and manage inventory.
Legal and Regulatory Sanctions: Organizations that fail to comply with data protection regulations such as the GDPR may face fines or legal action for non-compliance.
Supply Chain Vulnerabilities: Cyberattacks can also target suppliers or partners, potentially disrupting operations, increasing costs or damaging reputations.
To mitigate these risks, jewellery companies should invest in comprehensive cybersecurity measures, including regular security audits, employee training, and a robust security infrastructure.