Links of London opens new Toronto location


This weekend, Links of London opened a brand new boutique at Yorkdale Shopping Centre. This marks the company’s third freestanding retail concept in the Greater Toronto Area (GTA).


Exclusive to Canada, the Yorkdale site will offer an engraving and customization bar, allowing customers to design a their own jewellery on the spot. Customers can also mix and match colours and styles at the new friendship bracelet bar.

“It is with great pride and excitement that we unveil our newest freestanding retail concept at this world-class shopping destination in Canada,” says Leela Petrakis, president of FF Group North America, parent company of Links of London. “Personalization and storytelling are core to our brand DNA, so it was important for our new Yorkdale boutique to reflect these unique offerings and provide an exceptional experience for customers visiting from across the GTA and around the world.”


The brand adds that its retail concept is “inspired by London townhouses and reflects the lifestyle and character of sophisticated British style.”


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