Maurice Lacroix is pleased to announce it is the Official Timekeeper of the King of the Court Crown Series, a series of Beach Volleyball tournaments played in different cities around the globe.
The KOTC hosts 20 of the world’s finest male and volleyball teams from around the world, including ML Crew members the Beachvolley Vikings, AKA Anders Mol and Christian Sørum, and Swiss duo Joana Heidrich and Anouk Vergé-Dépré.
Stéphane Waser, Managing Director of Maurice Lacroix, stated, “Maurice Lacroix is the Official Timekeeper of KOTC and the reasons behind this partnership are numerous. Since the inaugural AIKON models were unveiled in 2016, Maurice Lacroix has repeatedly looked to the urban landscape for inspiration, creating watches for ambitious, driven individuals. Therefore, the notion of bringing sporting events to city centres immediately resonated with our brand.”
Wilco Nijland, CEO & founder of King of the Court adds: “Time is one of the key elements of our King of the Court sport discipline; it’s an elimination race in rounds of 15 minutes with the world’s best beach volleyball teams. With Maurice Lacroix, we have, for us, the best possible watch brand on board for our very promising journey. The way Maurice Lacroix is approaching new and existing markets, with innovative watches, is very professional, ambitious, creative and brave. This fits so well with the vision and style of King of the Court. It’s great to feel that we are sharing so many of the same mutual brand values; this will be without any doubts recognized by each visitor of our platforms live or online!
