Today, PANDORA launched its brand-new DO campaign. The vision behind the new, multifaceted, global campaign is to create a platform to inspire women to be true to themselves and what they believe in, to take action and, finally, to embrace their passions and dreams, whatever their age.
While the DO campaign aims to inspire and celebrate women, it is also a chance for PANDORA to make a statement about what’s important to them as a company and employer to thousands of people across the globe. This includes its ethical and socially responsible business practices like adhering to the highest standards for sourcing materials, using recycled metals and hand-finished materials as much as possible to reduce environmental impact from mining and the fair treatment of all its employees.
The DO launch kicks off PANDORA’s spring/summer collection, which includes seasonally-inspired pieces, that like all of PANDORA’s collections, pass through the hands of approximately 30 craftspeople before reaching the customer.
Author: Canadian Jeweller Magazine Staff
Canadian Jeweller Magazine Staff is the shared byline for reporting filed by the magazine's editorial desk. Founded in 1879, Canadian Jeweller is the longest running jewellery business publication in Canada, covering market reporting, retail strategy, watches, diamonds, coloured gemstones and the commerce of the Canadian jewellery trade. Work published under this byline is edited and verified by the Canadian Jeweller editorial team in Toronto.
