Pandora sales soar even after retailer cuts

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Pandora U.S. has reported a revenue increase of 13.2 per cent for the first quarter of 2015. The charm brand cut 105 underperforming retailers in the U.S. although sales totaled $180 million for the first quarter that ended on March 31.

According to a statement from Pandora, the retailer cuts are part of “of the continued focus on the branded part of the network.”

The company uses designated terms for different levels of retailers and out of the 105 cuts, 71 were “silver” retailers that carry a medium assortment and 34 were “white” and travel retailers that offer a limited selection.

In the U.S., sales increases were largely due to the introduction of the Disney charms but drops were a result of “unfavourable” shipment timing. CJ

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