For people about to pop the question, Pepsi has introduced an unusual new engagement ring made from Crystal Pepsi.
You heard that right. The beverage company debuted a novel Pepsi Engagement Ring infused with Crystal Pepsi. Timed to be released on Valentine’s Day, Pepsi launched a social media contest asking fans to tweet their proposal ideas for a chance to win the ring, which features a 1.53-carat, lab-grown alternative diamond attached to a platinum band.
Until mid-March, the brand asked fans to tweet their most creative, bold or bizarre proposal ideas with the brand’s social media handle and the hashtags #PepsiProposal and #Contest.
The brand will announce the winner to coincide with National Proposal Day.
Pepsi worked with creative agency VaynerMedia to create the ring as well as an accompanying video that riffs on traditional engagement ring commercials.
