The Retail Council of Canada (RCC) has announced major changes to its Grand Prix New Product Awards for 2015. The awards, which act as Canada’s most distinguished showcase for recognizing the year’s best in product innovation, have been reworked based on the recommendations of a newly established industry advisory group.
Earlier this year, the RCC set up the Canadian Grand Prix Advisory Council (CGPAC), which is comprised of food retailing merchants and representatives from the supplier and service provider communities. The expert panel worked with the RCC to help review the listing strategy and product categories for the awards, as well as provide real-world industry guidance to improve evaluation criteria.
“The Canadian Grand Prix New Product Awards celebrate new product development and innovation, which are vital to the continued growth of Canada’s consumer products industry,” says Andrew Siegwart, RCC’s senior vice-president of Membership Services. “Due to the expert guidance and input of the CGPAC, we are confident the improvements we are announcing today will heighten the value, prestige and visibility of the awards for years to come.” CJ
