5 International Newcomers to Canada’s Jewellery Retail Sector


The results are in for the year! Many international retail brands entered Canada by opening
stores in 2017—it is estimated as at least 50 brands, as a matter of fact. Considering that
reports show less than half this many entered Canada in 2016, this is a significant jump.
It will be interesting to see if the growth continues in 2018.

Among the many newcomers to Canada are several in the watch and jewellery sector, including the following brands:

Richard Mille: One of the globe’s most prestigious watch brands, Richard Mille, opened a store in Toronto’s Yorkville area at the base of the Hazelton Hotel this past spring. Swiss-based Richard Mille features some watch styles that are priced in excess of $1 million.

Richard Mille boutiques are very rare, with locations in selected cities that have a good number of affluent locals and tourists. In the United States, four cities have five Richard Mille boutiques.

The Toronto boutique opened at 118 Yorkville Avenue

Breitling: Swiss watch manufacturer and chronograph specialist has opened its first Canadian retail location, 500 square foot space in Toronto’s Yorkdale Shopping Centre. This location is operated in partnership with local watch and jewellery retailer European Boutique, located in the western part of the mall.

The store displays pop art paintings by renowned American artist Kevin T. Kelly, is decorated with American walnut floors and includes a VIP seating area.

Hublot: LVMH-owned Swiss luxury timepiece brand Hublot opened one of its largest global locations (2800 square feet) in Vancouver at 1080 Alberni Street.

Hublot, which was founded in Switzerland in 1980 by Italian Carlo Crocco is best known for making Breil watches. Hublot is named after the French word for “porthole”, and the first watch that that they created featured the first natural rubber strap in the history of watchmaking.

In 1998, Hublot was acquired by French luxury conglomerate LVMH (Louis Vuitton Moet Hennessy), and operates as a subsidiary.

Richemont: The Geneva-based Richemont opened five boutiques at Toronto’s Yorkdale Shopping Centre over the summer, and all five were firsts for Canada. These included Van Cleef & Arpels, Piaget, Vacheron Constantin, IWC Schaffhausen and Officine Panera.

Richemont also opened Vancouver locations for Panerai, IWC and Van Cleef & Arpels, and are hoping to secure retail space for Vacheron Constantin and Piaget.

APM Monaco: Monaco-based jeweller APM Monaco opened its first Canadian boutique in Toronto in this past fall. The 1700 square foot Toronto store is located at 89 Bloor Street West, and is expected that more locations will follow.

APM Monaco has over 160 stores globally, and it’s growing quickly — a rapid US store expansion is currently in progress and sources indicate that Vancouver is a target for at least one APM Monaco store location.

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