Global sporting icon, philanthropist, businessman and style trailblazer: David Beckham is the ideal partner to accompany Maserati on the next leg of its journey, breaking boundaries and driving the brand forward to the forefront of luxury motoring in the 21st century.
Paolo Tubito, Maserati Chief Marketing Officer, commented: “The Brand is moving forward, inaugurating a new Era. Maserati is driven to challenge the status quo, being innovative by nature, powered by passion, and unique by design. The partnership with David is the embodiment of all these values.”
David Beckham, among so many accomplishments, is just the tip of the iceberg that illustrates at a global scale how the Maserati is perceived.
David Beckham said: “It’s an exciting time for me to begin this partnership with Maserati; an iconic Italian brand that shares my appreciation for the very best innovation and design. I’m looking forward to working closely with the brand at such a pivotal time in their history and continuing their growth on a global scale.”
Founded in Bologna, Italy in 1914 by the Maserati brothers.
Alfieri Maserati joined forces with his brothers Ettore and Ernesto to open a car engineering workshop called “Officine Alfieri Maserati” at number 1A via de’ Pepoli.
In 1926 Maserati was transformed from a workshop that modified or developed cars into designing, constructing and selling its own.
The first car to bear the Trident Brand was built in 1926. It was the Tipo 26, a racing car that debuted at the Targa Florio that same year, winning first place in the class up to 1.5 L, with Alfieri Maserati at the wheel. This was the first in a long series of successes, including two consecutive editions of the Indianapolis 500 (1939 and 1940), four consecutive victories in the Targa Florio (1937, 1938, 1939 and 1940), nine F1 wins and the 1957 F1 World Championship with Juan Manuel Fangio.
At the end of the 1930s, following its acquisition by Modena-born entrepreneur Adolfo Orsi, Maserati moved to Modena, to its current site on Viale Ciro Menotti 322 and joined the Fiat group/FCA in 2005.
This very same spirit that flourished Maserati cars has driven the design and DNA of Maserati Watches.
They are unique, stylish, luxurious, well-built and accessible. They make an ideal Father’s day gift and beyond, for any occasion. This is an iconic brand name, a racing-inspired watch that is accessible and affordable.
Jewellery stores are opting in to carry Maserati Watches in their showcases as the Maserati brand is attracting attention from the older and younger demographic alike. Maserati is a classic trident symbol that is quickly becoming a collector item to have, just like classic Maserati cars.
For retail inquiries: Embix.com
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ABOUT EMBIX:
In the late 1950s, Emil Bixenspanner relocated from France to Montreal, hoping to pursue his talents as a furrier. However, at that time, Montreal’s fur market was already overcrowded, making it very difficult for any new business to gain traction. Although some would see this as a major setback, Emil’s entrepreneurial spirit kicked into high gear. He made contact with a Swiss family member in the watch business and after receiving some stock, he began peddling timepieces in the shops on St. Lawrence Boulevard, hoping to carve out a niche in Montreal’s burgeoning retail scene.
With this entrepreneurial hustle, Embix was born and by 1959, Emil’s perseverance had gained him a modest but loyal following, allowing him to open a small office in Montreal’s downtown core. From there, the company continued to grow, eventually also offering watch assembly and manufacturing capabilities. To aid with the expansion, Emil’s sons, Robert and Raphael, joined the team, working closely with their father to improve the business.
Today, the company has widened its reach from St. Lawrence Boulevard to North America, working with Department Stores, specialty stores, boutiques, duty-free shops, and independent jewellers across the continent.
Embix supplies its clients with a wide variety of brand names, including Storm London, Continental Geneve, Maserati, Bering and the eco-friendly brand Oui & Me.
