Being an independent brick and mortar jewellery store owner comes with its own set of challenges. The reliance on memo to satisfy customers’ preferences, limited availability from local suppliers, and the constant need to manage inventory are some of the most common. People trust you for your expertise and excellent customer experience, but the landscape is evolving, and traditional retailers have obstacles to overcome.
There are four major challenges that brick and mortar retailers face today.
1. Online competition is easily the biggest change for the traditional industry and with an increasing number of engagement ring purchases now happening online, typical brick and mortar retailers can’t always compete and win sales.
2. Online retailers can compete with brick and mortar retailers on price and margin by operating low- or zero-inventory business models and providing their customers with the best priced stones directly from manufacturers.
3. Many brick and mortar retailers struggle to establish a strong digital presence and run an omnichannel customer journey, hindering their ability to drive online traffic to their physical stores.
4. Brick and mortar retailers rely on memo to bring in diamond options to present to customers. While this model has been successful in the industry for decades, retail customers are increasingly shopping elsewhere if they are unable to receive a concrete quote in their first interaction with a jeweller.
So, how can these challenges be addressed?
Countless brick and mortar retailers want to evolve alongside the industry and offer their customers the best value in an progressively online landscape, but they’re struggling to find the right tools. That’s where Nivoda comes in. Our all-in-one platform empowers businesses in facilitating an online presence, boosting both online and in-store sales, and increasing profits.
By giving you access to over 1.6 million natural and lab-grown diamonds, melee, and gemstones, Nivoda’s marketplace enables businesses, big and small, to cherry-pick stones at the best prices. And with the help of Nivoda Showroom, a powerful in-store sales tool, you can showcase Nivoda’s global inventory to your customers, presenting them with the perfect diamond at their very first consultation. There will be no need to turn customers away when you can quote them instantly and always have what they’re looking for!
Not only can Nivoda help you increase margins and win more sales, but with our team of experts handling everything from QC to invoicing and shipping, you’ll also have more time to focus on your customers and grow your business.
In summary, Nivoda offers a transformative solution for brick and mortar jewellers, enabling them to compete with online retailers in a way they’ve never been able to before.
If you’d like to find out more about how Nivoda can support your business, book a demo now. [QR code]
