Sometimes, boosting your advertising efforts doesn’t have to cost you a pretty penny. While holding sales and events—especially around the holiday season—are great ways to increase in-store traffic, they can be quite expensive. However, there are ways to promote your services without opening your wallet. Here are some tips and tricks on how to save on advertising:
1. Get social
Creating great social media content is a wonderful way to boost your business’s online presence. Keep your posts simple, using high-quality photos and popular hashtags to get your message out there. Sharing your content with other users can help to directly engage them with your product offering and services.
2. Stay in touch
Gathering email addresses, home addresses and phone numbers from your clients is a great way to keep open a line of communication. Sending them promotional offers, service reminders and other offerings keeps you in the forefront of their minds.
3. Get out there
Going off of our last point, creating a quarterly newsletter for your clients is an excellent idea. Through a simple opt-in on their part, you can send them updates on sales, star products and popular services that your store provides.
So, give these free marketing ideas a shot: by keeping yourself at the forefront of your customers’—both current and prospective—minds, you’ll increase store traffic and sales.
Author: Canadian Jeweller Magazine Staff
Canadian Jeweller Magazine Staff is the shared byline for reporting filed by the magazine's editorial desk. Founded in 1879, Canadian Jeweller is the longest running jewellery business publication in Canada, covering market reporting, retail strategy, watches, diamonds, coloured gemstones and the commerce of the Canadian jewellery trade. Work published under this byline is edited and verified by the Canadian Jeweller editorial team in Toronto.
