ALEX AND ANI partners with Heart & Stroke Foundation


This July, ALEX AND ANI is launching its first exclusively-Canadian CHARITY BY DESIGN partnership with Heart & Stroke Foundation. As part of the partnership, ALEX AND ANI has created the Wings of Change Expandable Charm Bangle, which will retail for $34.00. ALEX AND ANI will donate 20% of the purchase price from each Wings of Change Charm sold with a minimum donation of $5,000, through December 2018, to Heart & Stroke to reduce the impact of heart disease and stroke, helping Canadians live longer, fuller lives. Purchase price includes sales to ALEX AND ANI retail and web customers, and authorized retailers. ALEX AND ANI has been partnered with the American Heart Association (AHA) through design since 2012, with the Best Friends Set of 2. When the American Stroke Association (ASA) merged with AHA, ALEX AND ANI was introduced to their mission and became intertwined with the mission to prevent stroke. As ALEX AND ANI expanded in the Canadian market, the Heart & Stroke proved to be a perfect fit with a strong reputation within the Canadian market for the first Canadian CHARITY BY DESIGN partnership.

ALEX AND ANI creates meaningful, eco-conscious jewelry and accessories to positively empower and connect humanity. Carolyn Rafaelian, Founder, CEO, and Chief Creative Officer designs each piece. Carolyn believes that every individual has their own positive energy to share with the world. By incorporating powerful symbolism and personal meaning into each product, ALEX AND ANI provides a wearable and beautiful way for consumers to express their individuality. The company is passionate about the wellbeing of our planet, our communities, and our individual paths. ALEX AND ANI uses recycled materials with eco-conscious processes. Its CHARITY BY DESIGN division has strengthened non-profit organizations through innovative partnerships and collaborative experiences, resulting in donations of more than $44 million. An Inc. 500 Company, ALEX AND ANI has retail stores as well as retail partners worldwide. ALEX AND ANI products are proudly designed and crafted in America and made with love. The company’s World Headquarters is located in the greater Providence, Rhode Island area. Please visit for more information.

About Heart & Stroke
Life. We don’t want you to miss it. That’s why Heart & Stroke leads the fight against heart disease and stroke. We must generate the next medical the next medical breakthroughs, so Canadians don’t miss out on precious moments. Together, we are working to prevent disease, save lives and promote recovery through research, health promotion and public policy.