London-based diamond and watch company Backes & Strauss has renewed its partnership with the English National Ballet for a second year.
The venture between the two organizations began with Artistic Director for the English National Ballet, Tamara Rojo, endorsing Backes & Strauss’ Victoria Collection.
Rojo will continue serving as brand ambassador for Backes & Strauss, which created a short film entitled ‘Renaissance’ staring Rojo and its own watch pieces to celebrate the partnership.
“As a company proud of its British heritage, we are thrilled to continue our partnership with English National Ballet and Tamara Rojo,” Vartkess Knadjian, CEO of Backes & Strauss, told JCK.
“I am delighted to be an ambassador for Backes & Strauss, and English National Ballet is enormously grateful for its support,” Rojo told JCK. CJ
Author: Canadian Jeweller Magazine Staff
Canadian Jeweller Magazine Staff is the shared byline for reporting filed by the magazine's editorial desk. Founded in 1879, Canadian Jeweller is the longest running jewellery business publication in Canada, covering market reporting, retail strategy, watches, diamonds, coloured gemstones and the commerce of the Canadian jewellery trade. Work published under this byline is edited and verified by the Canadian Jeweller editorial team in Toronto.
