BIRKS Group partners with BitPay to power Bitcoin payment

Birks Group Partners with Bitcoin

Birks Group, Canada’s leading luxury fine jewellery brand since 1879 is pleased to announce that they will now accept bitcoin at selective stores across Canada. The jewellery company has partnered with BitPay to offer its customers new payment options which launched late November 2018, allowing for faster, easier and more secure purchases. Birks Group is the first luxury retailer in Canada to accept bitcoin.

Founded in 2011, BitPay is the pioneer and the most experienced company in bitcoin and blockchain payments. BitPay provides brick and mortar merchants like Birks Group with a full array of options for accepting blockchain payments, from direct point-of-sale integrations to web and mobile-based apps. BitPay’s payment services are available in eight select stores, including the recently opened Graff and Patek Philippe store in Vancouver, marking this the first major implementation of BitPay’s point-of-sale solution in Canada.

“It is of great significance to Birks Group to launch BitPay,” said Jean-Christophe Bédos, President and Chief Executive Officer of Birks Group. “As an internationally growing brand, we believe that BitPay will benefit our customers as we look to align ourselves with these innovative capabilities that are on the forefront of technology. Birks Group has a large number of international shoppers so allowing them to pay in bitcoin makes perfect sense,” said Sonny Singh, Chief Commercial Officer, BitPay. “Accepting Bitcoin helps Birks Group to cater to their high-end international clients and get new customers while providing an innovative and safe payment option.”

BitPay allows merchants to accept bitcoin risk-free with no currency threat. Luxury brands ranging from jewellery to exotic cars and real estate have implemented BitPay as it allows for large transactions that are fast and easy for customers.

The ability to pay in bitcoin at Birks Group retail locations for brands such as Rolex, Bulgari, Cartier and Breitling is now available at Vancouver West Hastings, Brinkhaus Calgary, Fairview Mall, Bloor, Yorkdale, Montreal and Calgary store locations. The recently opened Graff and Patek Philippe retail stores located at 1018 West Georgia Street in Vancouver, BC will also be accepting bitcoin soon.