Opening November 2018, discover the exquisite world of Graff, only available in Vancouver, Canada.

MONTREAL QC – October 30, 2018 – Fine jewellery brand Birks Group is delighted to announce it will open the first Graff boutique in Canada. As the exclusive retailer of Graff in Canada, Birks Group currently houses a selection of Graff collections in Brinkhaus, as part of its fine jewellery offering, and will soon unveil a standalone Graff boutique in Vancouver, opening in November 2018.

Founded by Laurence Graff OBE in 1960, Graff has operated at the pinnacle of the high jewellery industry for over half a century, discovering and crafting diamonds and gemstones of brilliance and rarity, and transforming them into spectacular jewels and innovative timepieces.

The award-winning House joins the highly desirable portfolio of luxury brands represented by Birks Group in Canada; located in the premier retail destination on West Georgia Street, the highly anticipated Graff boutique will house decadent, brushed-gold vitrines, showcasing one-of-a-kind high jewellery suites, irresistible fine jewellery collections and ground-breaking timepieces.

Francois Graff, Chief Executive Officer, comments: “Canada is an important market with a discerning and international clientele; this is a prominent retail destination for Graff and we are delighted to be exclusively represented by Birks Group, whose name is synonymous with luxury.”

“We are proud to be the only retailer to carry such an elite brand such as Graff,” said Jean-Christophe Bédos, President and Chief Executive Officer at Birks Group Inc. “We are committed to bringing brands to Canada that house innovation and quality and that will ultimately elevate the luxury shopping industry.”

Birks Group invites you to explore the extraordinary Graff collections available in Brinkhaus, Vancouver, and to discover the exquisite world of Graff with the standalone boutique opening its doors in November 2018.