In particular, the virtual world has added some fun elements for its users. For instance, when visitors complete a quest, they will receive BVLGARI Resort Collection and signature accessory pieces and dress their avatars. Users can experience the brand by dressing their avatars with iconic B.zero1, Divas’ Dream and Serpenti collection pieces.
In addition, Blackpink Lisa, the brand’s global ambassador, will host a virtual live event on August 31, which is already receiving a lot of attention. Her avatar will enjoy various interactive experiences with fans on the virtual BVLGARI world including taking selfies.
ZEPETO, a metaverse platform run by Naver Z, has more than 320 million users in the world since its launch in August 2018. 80% of users are teenagers, as such, the platform is cementing its position as a popular playground for global generation Z in the era of the metaverse.