Links of London has announced that it will amp up its focus on the Canadian market in the New Year. Several freestanding locations are planned to launch in major cities across the country.
The expansion began by opening a store at Vancouver’s Pacific Center on November 16th. The next location on the agenda is in the Greater Toronto Area (GTA), which will open in the first half of 2018. The details for other locations have not been released yet, but brand reports say it is looking at several other large cities.
The new stores will have interactive features such as an engraving and customization bar allowing customers to personalize jewellery onsite.
“This expansion is not only a symbol of our brand’s vitality in the Canadian market, but also a testament to the power of storytelling and personalization to create memorable and engaging experiences for customers,” said Leela Petrakis, president of the brand’s parent company, Folli Follie Group North America.