Jewellery and watch brand CUPIDO is opening up its third location at the Fairview Park Shopping Centre in Kitchener, Ontario. CUPIDO was co-founded in 2007 by lifelong friends Haigo Derian and Jeff Karadjian, who had a vision to create a multi-brand jewellery and watch brand that paved way for its own specific category within the industry. The duo coined the term “fashion luxury” to represent products that are branded, have a greater sense of fashion and cater to luxurious customers.
Two years after opening the first CUPIDO store in Vaughan Mills, Derian and Karadjian opened a second store in Bayview Village. The successful brand’s third store opening will take place on Thursday, July 10. CJ