I am sure you don’t need me to repeat that browsing the shopping mall is not done in front of the store window anymore but is now online and on social media. In 2016, 88% of all buying decisions were made online before entering a store. (Source: Google ZMOT Study, 2016)
This is great news for you as it means people, despite what we hear, are still going into stores. However, you may have lost the upper hand in driving them to come to your particular store if you are not very efficient in your digital marketing.
For this reason, through the amazing network we’ve built, and the 140 years of expertise in our industry, Canadian Jeweller magazine has created digital products and services that not only allow you to build them into your advertising and marketing plan, but we’ve also designed our programs to help you be a pro at digital marketing.
Over the last 10 years, partnered with the best tech companies in the business, we have built a proprietary analytics database from multiple channels and devices, capturing millions of data-rich consumer behavior profiles. Our unique methods include programmatic targeting that allows the right consumers to be reached at a precise location with a specific behavior at the right time, and who are shopping for watches and jewellery.
Our goal in our digital marketing programs is to bring the right consumers to your store and give you the best ROI.
Please feel free to contact me for more details.
Olivier Felicio
Editor-in-Chief
